Lynette Hershler and Lisa Ende of "Gaps in the Trade" are two young, energetic and enthusiastic mothers who recently acquired exclusive distribution for a world-renowned product, the Poncho Pal.

Lisa first noticed these adorable towels at the beach while vacationing in South Africa and Australia. All the children were wearing the Poncho Pal. She was immediately struck by how cute they were, and was particularly impressed to discover that the fabric was treated with SPF50; children could play outdoors for hours and still be protected from the sun.

Having 2 young children of her own, she bought the towels, and was amazed at how the kids loved wearing them. Wearing a "poncho" was definitely much easier and more fun than changing in and out of wet bathing suits!

Lynette, a mother of 3 boys, had been involved in the design and distribution of designer kids clothing to specialty stores around the USA. The 2 moms decided to combine their talents and created a very successful wholesale distribution to retailers. With online shopping becoming more popular than ever, their next step was to launch their own website.